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Showing posts from March, 2020

WHAT IS THE FUTURE OF VIDEO MARKETING IN PRINT?

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While video marketing in print is still a relatively new concept for many businesses, there is no denying its effectiveness. Utilizing video items like video brochures or video folders, has proven to be a successful marketing tool that leaves a lasting impression on its recipient. Video marketing in print has so much potential and we expect this medium to continue to grow and evolve. What is the future of video marketing in print? Here are a few of our predictions: Improved Screens The main piece of technology in a video mailer is the screen. Just as TV screens continue to change and advance each year, so will the screens being used for video marketing in print. Think sharper, brighter, HD quality screens that show vibrant video and color. These days curved TVs and computer monitors are becoming more popular. We predict bendable, more flexible screens are something that will soon be used in video mailers as they will allow businesses to create truly unique video items. U

HOW TO CREATE BUSINESS CARDS PEOPLE WON’T THROW AWAY

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Many times, when you think of a business card you imagine a small white card that barely holds up over time. Although we are told to give a business card as soon as we can, the reality is that we don’t know what the potential client will do with it. Some will say that business cards are fading out, and posting your information on the internet is the new and effective way to go about your business. Don’t let business cards die out—instead, give your business card a reason to stay alive in the hands of your client. But how can you ensure your business card won’t be crumpled up and thrown into the trash? A good business card worth holding onto only needs a few detail fixes. There are numerous ways to have your business card stand out from the rest, you just need to dig into your creative side. Design it Your Way Your card design should focus on your personality. Adding a personal touch will make your card stand out against the rest. Mix up the typical “name, number, email addr

WHY IS VIDEO MARKETING SO IMPORTANT FOR BUSINESSES?

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Video marketing has skyrocketed over the last few years and has proven to be beneficial to businesses across all industries. In fact, Hubspot reports that 81% of businesses are now using video as a marketing tool. Video offers the opportunity to create a unique, tailored experience and can benefit your company in a multitude of ways. Here are our top reasons why video marketing is so important for businesses: Educational Tool Videos allows viewers to see, hear and understand your business in minutes. There is no longer a need for lengthy sales calls and presentations. A unique direct mail piece, like a  video brochure , can present your product or service in writing while also providing a demonstration or tutorial, something that can’t be achieved with traditional marketing methods. Video eliminates confusion and allows people to understand exactly what you can do for them. Builds Trust & Credibility Utilizing video allows you to create a face and personality for you

WHY IS VIDEO MARKETING SO IMPORTANT FOR BUSINESSES?

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Video marketing has skyrocketed over the last few years and has proven to be beneficial to businesses across all industries. In fact, Hubspot reports that 81% of businesses are now using video as a marketing tool. Video offers the opportunity to create a unique, tailored experience and can benefit your company in a multitude of ways. Here are our top reasons why video marketing is so important for businesses: Educational Tool Videos allows viewers to see, hear and understand your business in minutes. There is no longer a need for lengthy sales calls and presentations. A unique direct mail piece, like a  video brochure , can present your product or service in writing while also providing a demonstration or tutorial, something that can’t be achieved with traditional marketing methods. Video eliminates confusion and allows people to understand exactly what you can do for them. Builds Trust & Credibility Utilizing video allows you to create a face and personality for your

WHY SHOULD COMPANIES USE VIDEO BROCHURES IN THEIR MARKETING STRATEGY?

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Are you looking for a new and unique way to market your business? As technology has developed over time, so have marketing strategies. Did you know that you can use video in direct mail? Pairing both together offers you an incredible way to reach your target audience. Video brochures are starting to gain traction, sparking new conversations inside the world of marketing. Discover five benefits of video brochures and learn how they will transform your marketing efforts: 1. Stand Out from The Competition Brochures are a traditional marketing piece that has proven to be effective over time. Instead of providing a brochure with ordinary text and pictures, set yourself apart from the competition. Add a video to your brochure and show your customers what you can do for them. 2. Adaptability Video brochures are unique in that you can change the video content when you want. Make edits and easily swap out the video by utilizing the USB drive. 3. Applicable to All Industries &

5 SECRETS OF SUPER SUCCESSFUL VIDEO MARKETING IN 2020

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Video marketing has been dubbed as one of the most influential and important developments of the marketing world. Video is an integral part of selling your product, service or getting your brand and story out to the masses. When preparing and planning a video marketing campaign for your video in print materials, like video folders and video brochure, it’s important to utilize best practices. Here are our top 5 secrets to make your video marketing campaign a booming success: 1. Incorporate Customer-Generated Content Seeing real and authentic people using your product or service is an effective marketing strategy. This footage is an easy way to instill trust in your company and products and helps individuals visualize themselves in whatever it is that you are marketing. Including testimonials from these real clients and customer as well. 2. Let Your Personality Shine Through Having an informative video may be educational and useful, but they aren’t always the most fun to watc

WHAT IS THE FUTURE OF VIDEO MARKETING IN PRINT?

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While video marketing in print is still a relatively new concept for many businesses, there is no denying its effectiveness. Utilizing video items like video brochures or video folders, has proven to be a successful marketing tool that leaves a lasting impression on its recipient. Video marketing in print has so much potential and we expect this medium to continue to grow and evolve. What is the future of video marketing in print? Here are a few of our predictions: Improved Screens The main piece of technology in a video mailer is the screen. Just as TV screens continue to change and advance each year, so will the screens being used for video marketing in print. Think sharper, brighter, HD quality screens that show vibrant video and color. These days curved TVs and computer monitors are becoming more popular. We predict bendable, more flexible screens are something that will soon be used in video mailers as they will allow businesses to create truly unique video items. U

VIDEO BROCHURES THE ULTIMATE IN DIRECT MAIL IN 2020

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With a fresh new year, now is the time to start thinking of your 2020 marketing strategy. To get ahead of your competition, it’s important to be on top of the latest marketing trends. Video marketing has proven to be an extremely successful marketing tool. Instead of placing your video on your website or social media alone, the latest trend is to utilize your videos in anything from books and brochures, to boxes or business cards! Imagine someone opening your video brochure to hear a customized message talking directly to them, and then giving them multiple videos to learn more about your product? This new way of advertising is not one to be thrown away. Although it is now more common to receive an email or text rather than traditional mail, when done properly, a physical piece of mail can leave a lasting impression on your target market. Putting video into printed media is the new and trending way to market your business offerings. Take a deeper look into how a digital direct