Posts

HOW CAN DIRECT MAIL BE DIGITAL?

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Digital Mail? Video Mailers? Are those oxymorons or are they the next big thing in marketing? In today's digital era, digital age is upon us and business owners and consumers are being hit from both side with ads, pop ups and emails that they have to dodge on a constant basis. So, how do we reach them and provide impressive digital or video content without all those diversion? We go back deeply into the basis and use the mail again. But instead of a boring postcard that’s immediately thrown in the trash – we attach video to it! With firms and marketers that relying so steadily on email, it’s refreshing to get an eye-catching piece of mail, especially when they grow to the next level by consolidating digital content. So, now you may be wondering how does it work? An actual video screen is placed within a direct mail piece to truly connect with the recipient. We at PrintaVizion allow you to create unique mailers complete with print, audio, and video all in one. This cutti...

EMAIL VS DIRECT MAIL – WHAT’S THE BETTER WAY TO SHARE YOUR VIDEOS?

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Which one is better, Email or Direct Mail? Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails and notifications than we want to read. This results in the majority of them being deleted or ignored entirely before they’re even opened. It comes as no surprise then that consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. But if you send a printed mailer, does that mean you can’t show them your video content? No! With PrintAVizion, you can add video content to your Video Mailer and get the best of both worlds. It shows up in a new way, right to their door AND it still contains your video message. Luckily for you, the team at PrintAVizion takes the guesswork out of direct mail and makes ...

HAVING A STRATEGY IS ESSENTIAL TO VIDEO MARKETING

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What is your strategy for Video Marketing? Having a effective and right strategy is essential for Video Marketing. Video Marketing can be embedded into anything from Video Postcards to Video Handouts . Video comes in various sizes and shapes and different videos will achieve different goals. Did you know that before reading any text, 60% of your website visitors will watch a video if available? They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry. In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. W...

VIDEO MARKETING INCREASES CONVERSIONS

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If you want to rock out on your upcoming innovative video marketing campaign, PrintAVizion should be your next call. More than 85% of companies find accomplishment with video promoting,so it’s important that your business add video marketing to its strategic toolbox. The appropriate video marketing campaign can improve customer education, enhance brand awareness, increase online engagement, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. You should know the right strategy to accomplish your goal. If you don’t know about this, don’t worry, we are here to help you. We know how to accomplish each goal. Our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standa...

TO MAIL OR TO EMAIL? THAT IS THE QUESTION…

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While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piec...

TAKE YOUR VIDEO MARKETING TO THE NEXT LEVEL

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If you’re looking to rock out on your upcoming innovative video marketing campaign, PrintAVizion should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal. At PrintAVizion , our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video ...

WHY VIDEO BROCHURES ARE SO IMPACTFUL

In today’s world, Video marketing becomes an ideal way for companies to strengthen their brand. Videos can be embedded into anything from books to brochures to boxes…anything you can think of to instantly capture attention with their auto-play feature. The video brochure is one of the most impactful methods of video marketing. Video brochures are a trending form of advertising proven to impress your ideal customers and make sales. A video brochure can help you stand out from competitors. You can produce a powerful combination of video by just combining the printed section of brochures with LCD video screens. To target your most likely customers, video brochures are a great technique. Now you may be thinking, why are video brochures so successful? Well, everyone knows the effect of videos is so much more impactful on viewers than when they read words or look at still images. With the help of video brochures, you can advertise for your business by just simply sending it to your t...